Top Email Marketing Software & Platforms for 2022

When it comes to marketing a product or service, then email marketing is the best way to generate more ROI in comparison to other methods. Do you know? Since the global market is estimated at 11.3 billion by 2023. That’s why it is crucial to have an email list to inform people about your product. Email marketing also provides design flexibility, scalability, personalization of email. As well as many more options to grow your business. Current statistics, therefore show that email marketing generates a high ROI for many big & also for many small businesses.

Although there are lots of platforms for sending bulk email and hence are free to use. Therefore, if you are new in the digital market, then you can engage with your audience more effectively without any investment. Because the impact of email marketing can also change the view of your customer & therefore increase your brand value. However, the success of this campaign also depends on the basis of the service provider and its strategy. So, in this post, you can find the best email marketing platforms list for your business growth.

 

Trending Email Marketing Platforms

1). Sendinblue

As it is a complete business communication as well as a marketing platform that includes email, chat, CRM, Facebook, and many more. Because this platform offers you both free and paid services. Moreover, you can get an unlimited contact list & also send 300 emails per day with a free service plan. Paid services start with 25 $/mo up to 10,000 emails. Hence, this tool also gives you a drag and drop builder for designing. As well as editing your email, creating a newsletter and contact forms. That’s why this tool is best for mobile responsive campaigns. Furthermore, it also provides a marketing automation feature in its free plan.

Features

• Mobile-friendly templates.
• Transactional email and SMS marketing.
• Drag and drop builder.
• Email automation.
• Separate subscriber and contact list.
• Segmentation of list.

 

2).  MooSend

Secondly, the MooSend is the best email marketing tool for small businesses with affordable prices. Moosend has the most generous email marketing plans for all kinds of businesses. Also offers you plenty of features that will help you to boost your business value. As the free plan of MooSend also provides analytics and reports of campaigns. Allowing unlimited emails/month to 1000 subscribers, personalization of email, automation, and so on. Last but not least, the paid plans of Moosend start from 10 $ per month. While signing up for a yearly plan then you can save up to 24 $ annually.

Features

• Responsive campaign for all devices.
• Drag and drop builder.
• Email marketing automation.
• Categorize email list.
• Contact list segmentation.
• A/B and Spam testing
• Tracking and Insight report.

 

3). HubSpot

Yet another popular email marketing tool for marketers. Besides it, this platform offers you both free and paid plans; with all-in-one marketing tools. Thus, it also helps you to scale your business as well as generate more leads. Although you can send 2000 emails each month using HubSpot’s free plan. Though, it also facilitates you with a CRM. By which you can analyze complete and detailed insights as well as reports of your marketing strategies. Additionally, it also gives customizable templates of email, newsletter, sign-up form, and many other things. To sum up, we can say that HubSpot is the best email marketing tool recommended by marketers.

Features

• Subscription and sign up form templates
• CRM
• Social media ad management
• Reports as analysis
• Contact management
• Page builder for customization
• Marketing automation

 

4). MailChimp

Next, MailChimp is another popular platform provided to email marketing enthusiastic. In addition, it also provides both free and paid plans as per user requirements. Further, this tool can help you in targeting the right audience. However, this email marketing platform has an integrated CRM. that tracks audience behavior, history & also shows a full report of your campaign. As per the previous report, this feature is also helpful while designing future strategies.

It’s a free newsletter tool, thus boosting your business growth. Comes along with a creative assistant tool that helps you in designing newsletters, emails, and forms.

Features

• Contact list management
• CRM in-build
• Report and analysis
• Popular apps integration
• Mail automation
• Drag and drop builder
• Customizable templates
• Creative and content studio

 

5). EmailOctopus

This platform offers 10000 mails per month for 2500 subscribers in a free plan. This is quite a good deal for those who do not have any investment in email marketing. Emailoctopus has a simple and clean User interface, very easy-to-use builder. Using this platform; even a new email marketer can easily design their first email without any problem. Campaign report of EmailOctopus available only for 30 days.

Features

• Basic customer support
• Easy to use email builder
• Store reports for 30 days
• Contact list management
• Customizable template
• Automation feature

 

6). EngageBay

This platform covers almost the overall marketing tool for audience engagement. EngageBay offers live chat, CRM, easy-to-use builder, landing pages, and more options. It also comes in a free and paid plan. The free plan has enough basic features that you can design and develop your campaign with your potential customer. It offers 1000 emails per month over 500 contacts in the free version.

Features

• Marketing Automation
• Email, form, SMS Marketing
• SSL enabled Landing pages and templates
• Push Messaging
• Email automation
• Email sequencing and broadcasting
• 500 MB file storage for free plan

Conclusion

There are so many platforms are available on the internet that provides email marketing online tools. Selecting an email marketing service is such a difficult task. Before selecting or buying any services, compare their features, price, reviews, and other technical parameters.  To succeed in email marketing, you should have to understand your requirement. Choose your service provider wisely that can benefit your long run.

We, CafeCodex, also provide the complete IT service & solution provider company in Delhi/NCR. For any kind of business-related consultation and outsourcing, feel free to contact us. This post gives you a general idea of the email marketing platform and its features. Any questions related to Email Marketing Services, call us.