It is undoubtedly one of the most effective marketing strategies you can use for your business, no matter how big or small you are. There are countless case studies and statistics that point to the effectiveness of email marketing. It can be challenging to achieve growth through email marketing. Thankfully, there are a lot of strategies and steps that you can employ to help you skyrocket your conversions.
As much growth hacking as possible does not just mean that you will find quick wins and a time-saving strategy or tools, but also being agile and exploring areas in your marketing that can be optimized with simple solutions. The more you do growth hacking, the better your marketing mindset will be when seeking continuous improvement.
11 Ways to Use Email Marketing to Grow Your Business
There are many ways to boost your email conversion rate, from learning when to send emails and how to stick to a schedule to creating emails that convert. Here are the best email marketing tips to grow your business.
1. Grow Your Email List
Email lists are made up of subscribers, either customers or website visitors. You usually add an email to your list every time you sell a product or service. If you want to build an email list, you need to work hard. You will be able to nurture fresh, opt-in contacts into sales-ready leads by using middle-of-the-funnel offers that will help you grow your email list.
- The most common way to grow the email list is-
- Using social media platform
- Using signup popup form
- Develop Email signup to enable the website
- Creating ads with free eBook, webinars, or deals through social media and Google ads
2. Email Automation
An email marketing automation tool is a massive growth hack for small business owners without employees who can assist them with marketing. Automation is perhaps the growth hack that delivers the most results on a consistent basis. It’s essential to use at least one type of marketing automation tool. The benefits of automating your emails include saving time, allowing you to create templates, customize your messages, and continue sending them. Automation also helps you sustain growing customer relationships. It does a good job and requires little input on your part, making email marketing automation similar or more than a dedicated employee.
3. Optimize or Write Effective Email Subject
A subscriber sees the subject of mail first, which means you need to make the subject line compelling enough for them to click on it. Whether you have crafted an email body beautifully doesn’t matter. Sticking on top of your emails can be tough. There is not enough time in all day to engage with all your current audience. Although writing email subject lines still requires some human expertise, AI can make it easier for you, allowing you to save time and money while producing further insights. Conducting a thorough audit of your email can help you determine what appeals most to your audience.
The subject line is the most essential element of an email structure. No matter your objectives, the subject line should possess these essential elements to generate interest and effectiveness. Make your subject curious, relevant, eye-catchy, and interesting.
4. Mobile Optimized Emails
Studies show that up to 60% of people check their emails first thing in the morning. And since most of them use their phones to read their email, it’s imperative that your emails are optimized for mobile devices. In the mobile era, badly formatted emails are more likely to be ignored or deleted without a second thought. Therefore, if your emails are not currently optimized for mobile, it should be your priority. Here are a few recommendations to make email mobile optimized.
Make sure the columns are optimized for small screens based on device detection and font size considerations. Use the right services to acquire maximum numbers of customers. The use of mobile devices for accessing the Internet is growing rapidly, so testing emails should not only be done on desktop computers. You also need to ensure that functionality translates across different platforms.
5. Story Telling
Telling a story is an art form aimed at appealing to the reader’s emotions, involving them, and persuading them to make a decision. This approach can be used in many different areas, from economics to politics to corporate and advertising. As well as being highly appreciated by recipients, who are tired of overly aggressive and repetitive push sales techniques, it can establish a relationship with the user and convey a message of quality and value.
The storytelling increases your reader engagement, brand value, and leads. People often skip the formal mail template. The storytelling technique acquired customers more effectively. Writing a story in a mail should be effective engaging, interesting, and short. Because the main motive of your mail is to generate leads, sales, or revenue.
6. Fun Content
Once you’ve caught your recipient’s attention with your irresistible subject line, you can keep them interested with humor. Think like your recipients; make them laugh with your content. Think of what makes you laugh and what makes a print ad memorable. Without any interesting content, no one spends their time reading a boring article. Being creative with your copy will make you stand out from the maelstrom of marketing messages we encounter each day. To add a little humor, keep it clean and avoid topics that are controversial, demographically, religiously, and other.
Creating humor in your content engaged more recipients and boost clicks in your email campaign. Make sure that your content doesn’t hurt anyone’s sentiments. Use easy and understandable words and clean humor in your email content.
7. Use Retargeting and Remarketing
It is much more effective to leverage the data you already have instead of assuming what people want. Most marketers utilize retargeting through ad networks, but your email presence is more effective. You can accomplish this in two ways. The first is that you can track the clicks your email subscribers make and present them with ads based on the data you collect. Another method is to track the behavior of logged-in users on your site and send them emails based on their behavior. Remarketing helps a business to generate more sales and leads.
According to the experts, 80 percent of customers make their decision to buy any product or service after second or third-time mail. So focus your mind on retargeting and remarketing as per the interest of your customer.
8. Use an Email Marketing Platform
By using an automated response system in your email marketing platform, you can schedule emails to be sent based on your audience’s interactions with your business. Automated email marketing is a way that you send a series of emails automatically to prospects and customers. The best way to reach out to thousands of people in your sales pipeline is by using automated email marketing. Instead of writing individual emails for each person in your pipeline, you can set up email series that are specifically tailored to their needs and send them automatically at a particular time.
There’s a lot of competition in the market, which means there are several powerful email marketing tools and service providers available to resolve your problems. Finding the right tool is the key to getting started with automated emails. The reason why email marketing is crucial is that; it is one of the most valuable digital marketing tools. It drives traffic to your website, nurtures leads, and boosts conversion rates, so every business should be using it.
9. Evaluate your Procedure
If your current email marketing process isn’t working as well as you’d like, review it before beginning to draft your upcoming message. Also, determine what you want to accomplish, and base your email campaign on these aims. You might need to adjust the process a little here and there to get it just right, but once you see how much time and effort it will save you to move ahead on the right track, it will be worth it. Do you use an email marketing software tool or online platform? If so, do you send out weekly, fortnightly, or monthly auto-responder emails?
Once you gain a good understanding of analyzing the metric and your campaign weak points. After that, you can resolve the issues that are present in your planning. So, always analyze your campaign before you launch. The format of an email also is an essential part of email marketing. Analyze and evaluate the overall procedure and make corrections whenever needed.
Making grammatical and spelling errors can damage your reputation, and it is a rookie mistake mostly because it’s so preventable. Proofreading is a rookie mistake that is very difficult to avoid. There are countless grammar and spellcheckers online, and many of them are completely free. If you or someone else on your team proofreads your emails before sending them, you can catch most mistakes. If you’re not confident in your proofreading abilities, get someone else to read over the document. Sometimes we become blind to errors when reading on a screen. Print out a copy of the email for yourself so you can check for mistakes.
If you forget to check for errors, you’ll achieve this for all the wrong reasons. Proofreading is often overlooked, but it’s an extremely important step, which can mean the difference between more sales and subscribers dropping off your list.
11. Remove Non-Readers
Give people the opportunity to unsubscribe from your email list if they do not have any interest in you. Instead of hoping they one day will take the plunge and click the subject line of your email, allow them to opt-out from the list. One of two things will happen when they receive the email telling them as much: They will either ignore it – as they have previously ignored emails – or they will reply, either by clicking on the unsubscribe link or by persuading them to stay. By engaging with and potentially converting an audience into paying customers, you build a strong audience.
Whenever you want to expand your email list, you need to focus on reaching as many people as possible. That means designing creative marketing campaigns that stretch beyond the demographic you have currently. Analyzing with the right strategy and testing, you can see significant growth in your email list. The best way to use email marketing is to analyze what works for you and test and perfect strategies until you build a system that keeps your subscribers interested and your business booming.
You will begin seeing the benefits of optimizing processes and filling gaps in your marketing strategies when you implement these email growth hacks. Be agile and continue to monitor your activities to see if there is anything you can do to improve your email performance levels.
Considering all the growth hacks above, if you’re not using email marketing yet, it’s high time you began. All these methods will help you expand your email list and improve your conversion rates. If you have any problems regarding email marketing, share with us or contact us. CafeCodex, We also provide the best email marketing services.