People frequently ask us how they may improve the Domain Authority of their website. And we always dodge this topic. Since the score itself should not be your primary concern. Instead, you should concentrate on the factors that result in the score improving. That is trustworthy websites with high-quality backlinks.

So now we’re going to tell you about the three key things that can significantly boost your website’s link authority.

Keep an eye out.

What is Domain Authority?

If you’re unfamiliar with the concept of website authority, it’s a made-up measure created by SEO tool vendors. Whether you call it

What is Domain Authority_

Domain Rating

Domain Authority

Website Authority or something else,

It serves the same purpose. They attempt to determine the relative value of a website’s backlink profile compared to the backlink profiles of other sites in their index. Although some technologies claim to identify a website’s ranking potential using their website Authority measure, we take that claim as misleading or unverified.

Yes, we believe from an SEO point of view, website authority plays a role in rankings.

Although we discovered a strong link between domain rating and the number of keywords a website ranks for, correlation does not imply causality. Pages, and not websites, are ranked by Google. As a result, setting a goal to enhance domain rating is too broad and may cause you to lose sight of your genuine objective. This is done to improve your Google ranking and increase organic traffic.

By focusing on the website rather than the page, it’s like painting your entire house merely to make your bathroom appear nice. It might help to some extent, but 90% of your actions will have no impact on the eventual result.

Now, since a rise in your website’s Authority will make you rank higher in Google, it all goes down to the fundamental factor used to calculate this measure. That’s all there is to it when it comes to links.

Because we don’t know how other strategists compute their domain authority score. And, we can’t say about that. However, we can elaborate on the website Authority indicator known as Domain Rating. The entire strength of a website’s backlink profile is represented by the domain rating. It totally depends on the Content Marketing Services

And when saying strength, we don’t just mean the number of links referring to a website; we consider both the amount and quality of the links referring to a website.

Domain ranking is no longer a linear process. For a better idea, it’s represented on a scale from 0 to 100. Consider it like progressing in a video game. You might begin as a scale and work your way up to earning your pro badge. It may just take a couple of hours to get to the next level, but it could take months.

Only the most top competitors will achieve top position. This is only available to those who have chosen. Just as upgrading a website’s domain rating from 2 to 4. Or even 5 to 15 would be a far larger leap than moving from 2 to 4.

In other words, a website with a DR 40 is not double as authoritative as one with a DR 20.

It’ll be greater than that, even if raising domain rating isn’t your primary goal.

Let’s look at the three primary factors that influence the score:

Linking Unique websites to your domain

Linking unique website to domain

These are referred to as referral domains. And, because we only consider do-follow links in our computations, links with no follow or sponsor values will not boost a website’s Domain score.

Since we’re only looking at referring domains and not backlinks, The DR of a website will not be improved by consecutive links from the same website.

Domain ratings of the linking domains

Domain Rating

The domain ratings of the linked domains are the second thing we look at. And this is one of the methods we use to keep DR trustworthy and difficult to influence. For example, if a website has a hundred following referring domains, all of which are from DR 0 websites, such links are unlikely to help the connected page significantly. And we don’t want to exaggerate our scores purely based on quantity.

This also indicates that if the domain ratings of the linked websites improve, the DR of a website can improve. For instance, in 2019, we built a link from a DR 20 site. And that same website in 2021 now has a DR of 62.

The conclusion is that you should not judge a website just on its DR; if you observe less authoritative sites churning and continuously adding links to their pages, the value of your link may improve over time.

The gradual increase in referring domains, along with the individual’s content, were both positive signs. Which means that the site will tend to perform well. So we put in the effort to gain a link from a low-DR website, and it will pay off.

Several websites that the referring websites have linked to with a minimum of 1 do-follow link.

The third factor we consider is the number of websites that the referring websites have linked to with a minimum of 1 do-follow link. The more unique domains the site connects to, the lower the so-called DR it can achieve.

For example, you may expect a boost in your domain rating if your new website received a link from or Wikipedia. After all, Wikipedia is one of the most visited websites in the world, with a domain rating of 94. However, due to a large number of external websites it connects to with at least one do-follow link, it will have little impact on DR.

They linked to almost 2 million websites with the followed link, as you can find in the analysis of the domain in AHrefs, Moz site explorer.

So, what is influence would a backlink from Wikipedia have on a website? However, to give you a better idea, some website only contains one link, which is from Wikipedia and has a DR score of only 5 or 10. Note that DR is calculated on a log scale, so if your site has a DR of 70, that link may not have a noticeable effect on your DR.

Now consider a site like, which has a DR of 96 as per the site explorer domain report. With only one do-follow link, they only link to about 5k sites.

Consider a domain, which has only one referring domain from Slideshare and no other websites, we got to see that it has a DR of 40.

Does it imply that DR 34 site is more reliable than the DR of 5, or that a Slideshare backlink is preferable to one from Quora?

Certainly not, which is why we don’t suggest domain rating scores as a key factor?

It is not a reliable measure of the quality or authenticity of a website. It’s just an indicator of link popularity; it’s preferable if you mix it with other factors like website traffic or URL score, which measures a page’s entire backlink profile strength.


So, what are the most important points to remember from this?

We’ll tell you straight up: don’t worry about raising your domain rating; rather, concentrate on two things:


Create backlinks to the pages you’d like to rank. Google, once again, ranks pages rather than websites. You’ll also need backlinks if you want to optimize your pages for trending or competitive categories. In fact, in terms of rankings, we observed that the number of referring domains to a webpage is the prominent correlating backing parameter.

So, instead of adding them to every page on your site, concentrate on the ones that are most important to you.


Make an effort to gather backlinks from reliable and relevant websites. Ultimately, you expect your pages to be ranked on the first page of SERP. Quality backlinks from credible and relevant pages are the ones that will help you to achieve your goals.

Now, if you concentrate on these points, which are building links to pages you want to rank and getting backlinks from reputed websites, you’ll see a rise in your search rankings and your domain rating as a result. If you want to increase your website’s Domain Authority you can consult with the Best Digital Marketing Consultant Company CafeCodex.