With the help of Google My Business, you can control how your business appears across Google Search and Maps. The benefit of a Google My Business listing is that it makes it easier for potential customers to find your business online. It is a free service that lets you control and manage your business appearance in local search results. Hundreds of millions of people use Google daily to conduct a wide range of searches about products and services – from finding a local coffee shop to searching for home repair tips to finding celebrity news. In Google search results, any person can find the name of your business as well as the location of your business, hours of operation, photos, and customer reviews. This block is called a Knowledge Graph and appears in the search results box.
It is essential to include Google My Business in your overall marketing strategy, including your website and other advertising channels. It can help improve results from other online marketing channels and improve the return on investment. Your local business will miss sales and opportunities; if you do not have a Google My Business account. Google My Business is one of the most underrated online marketing tools that have shown significant benefits for all types of businesses regardless of their size or niches. Let check the following information that shows how does Google My Business helps to promote your business locally?
What is Google My Business (GMB)?
The Google My Business service lets you include the address of your business in local search results like Google Maps. It also allows you to display important details about your business like its hours, contact information, and website link.
You’re missing out on a lot of visibility without a Google My Business listing. Your business information will display on search results to your customer. Including your website, phone number, address, menus, services, and many more details when potential customers search for businesses like yours.
Top 7 Advantages of Google My Business Listing
Google My Business is a feature that appears in the map results for your business, regardless of whether you like it or not. Anyone can register the name of their business on Google. That way, your business will appear more prominently in the map results for Google. Google reports that 50% of people who search for local items using their mobile phones visit a business afterward. Considering how many people use smartphones nowadays, can you imagine how many sales you could get from organic search alone by GMB?
The same goes for verifying, optimizing, and managing your Google My Business account, which is a great opportunity. But what else can GMB do for you? Here are some of the other benefits.
1. Boost Business Presence in Local Searches
Local SEO services are one of the best things you can use to grow your business Google My Business. Whenever you search for something, you’ve likely noticed a panel on the left side of the page with links to similar three local businesses. This panel is listed by the Google My Business listings. When your clients look for a local company in your industry niche, this panel provides your business details on the result. The only way you will appear in these local search results is by ensuring; your Business listing is filled out, optimized, and verified.
2. Business Linked in Map
It’s true; that a quick Google search can narrow options, especially for mobile consumers, but 86% of people use Google Maps to find nearby businesses. Customers are more likely to come to your business if they are nearby. By using the Google My Business app, you can input your address. Your clients can then click on your business to get directions to your location, making it very convenient for them. If you want online visitors to convert into customers, this will make it very easy for them.
3. Customer Insights
Your Google My Business list can provide you with insight into your customers, and you can use it to improve your business. GMB’s understanding of Google is mainly centered on how customers find your business information in search and maps, and what they do once found. It gives you information about- the view you get, their interaction, their source, and activity.
The Google My Business Review is a valuable marketing tool for getting feedback and recommendations. Many people will search for services and products online before purchasing in person. When you have an online review page, you can easily determine whether or not the customer will buy or be satisfied with your services. When you have a Google local listing with positive reviews, potential customers can easily determine whether you are right for them. Positive reviews on Google have the effect of social proof. Potential customers know you are a reputable business when they see positive reviews on Google.
5. Improve Your SEO Score
An essential component of local SEO success is having a Google My Business listing for your business. SEO, or search engine optimization, is the process of enhancing your website’s rank in search engine results pages by using organic search engine traffic. Listing your business on Google will help customers not only discover your physical location but also your website. Putting your details, Google My Business will enable your website to be more visible. It builds trust about your business in your current and potential customers.
6. Image and Video Post
Google reports that businesses with photos receive 35 percent more website clicks than those without having any. If you want more engagement than post photos or videos of your business on your listing, you may do so. In addition to your business’s profile picture and cover photo, you can upload various other images of your business occasion and office to make your listing as interactive as possible. Short videos can also increase engagement and create your profile to stand out compared to your competitor.
7. Free to Use
Last but not least, the Google My Business tool is free for businesses to utilize in their marketing strategy. It does not require much time for it to be optimized or used, which makes it a great asset to any online marketing campaign. You can optimize and manage your business listing; within a couple of hours and begin seeing the benefits immediately. Invest some time in the initial optimization, and update your listing to get the most from the Google My Business listing.
In conclusion, If you wish to make sure your Google My Business profile works well for you, you should download the Google My Business app. With this, you will be able to manage your information and pictures as well as respond to reviews via your SmartPhone.
You can reach out to our team for more information about setting up and optimizing your local business listing. Any doubt regarding Google My Business, feel free to share with us. Our team will happy to help you. We, CafeCodex, is an IT and digital marketing consultancy company located in Delhi/NCR.